12/11/2023 0 Comments Chiefs and patriots play by playIt means they can sign corporate sponsorship deals, hold events to attract fans and sell merchandise as they do in their home markets. The Chiefs and Patriots both have commercial rights in Germany under the league’s global markets program, as do the Tampa Bay Buccaneers, Carolina Panthers and Atlanta Falcons. Both games are at Deutsche Bank Park, the home of German soccer club Eintracht Frankfurt. A week later, the Patriots face the Indianapolis Colts. The Chiefs go first they’ll play the Miami Dolphins on Sunday. “That’s why the market is so exciting for franchises to be active in because right now they have a massive opportunity to pick up fans.” “We are reaching that state of maturity where you see fans are actively seeking out teams and are looking for teams that they can follow,” Steinforth said. The league says it has 18 million casual fans, or roughly one in five residents of Germany and about 3.6 million “avid” ones. The fandom is in the millions - a barely tapped gold mine for teams and a league that has mostly maxed out domestically. “Most Germans don’t have a team yet,” said Alexander Steinforth, the NFL’s general manager for Germany. They’re all headed to Frankfurt to take part in two weeks of American football because beyond the games, there are German fans to win over. How about a yacht? Kansas City has that, not to mention the star quarterback and tight end. New England is bringing its six Super Bowl trophies.
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